Sonny Richardo, a former professional skater with a career spanning 16 years, hails from Kansas City, MO, where he was born and raised. Throughout his career, Sonny competed in numerous skateboarding competitions across the country, establishing a routine of visiting local donut shops upon arrival at each destination.
Following his retirement from professional skating, Sonny pursued his passion by founding a unique establishment—a combination donut and skate shop that reflects his personal ethos and experiences. Over time, his venture flourished, achieving notable success.
A highlight of his establishment is the annual skate tournament Sonny organizes, which has become a prestigious event. The tournament offers the winner a sponsorship opportunity, a cash prize, and a year's supply of complimentary donuts, further cementing Sonny's commitment to both the skateboarding community and the culinary delight of donuts.
Sonny's Donut and Skate Co., established in 2023 in Kansas City, sought a brand identity that seamlessly
blended skate culture with the inviting allure of a donut shop. Founded by a retired owner passionate about both skating and culinary delights, the challenge was to create a logo that resonated with skaters of all levels while appealing to donut enthusiasts.
In crafting the primary logo, the aim was to capture the essence of skateboarding—from beginners to seasoned veterans—embodied in the form of a struggling donut mascot. This design symbolizes perseverance and inclusivity within the skate community, ensuring a welcoming atmosphere for all patrons.
Additionally, an alternate logo was developed with a focus on professionalism. This design features a sun-shaped donut traversing a skateboard horizon, symbolizing Sonny's dedication to blending skate culture with quality donut craftsmanship. Together, these logos encapsulate the spirit of Sonny's Donut and Skate Co., conveying a vibrant identity that celebrates both passions and welcomes all who appreciate the intersection of skateboarding and savory treats.
CLIENT: Sonny Richardo
YEAR: 2023